Tailored approach for clients in Belgrade and the surrounding area.
See details →Ecommerce website development
Your store works 24/7 — even while you sleep
While you sleep, your online store accepts orders, processes payments and sends confirmations. We build e-commerce solutions that don't just look good — they convert. Optimized checkout reduces cart abandonment, peak performance retains customers, and SEO brings new ones. Your competitors are already selling online — the only question is who will capture the bigger share.
from 2200€
What an online store gives you
Custom Shop
Unique store design tailored to your brand identity.
Secure Payments
Integration with local and international payment gateways.
Fast Checkout
Optimized purchase flow that reduces cart abandonment.
Admin Panel
Easily add products, manage orders and track inventory.
SEO Optimization
Every product page optimized for search engines.
Mobile Commerce
Perfect shopping experience on all mobile devices.
Which store type do you need?
Every business is different. Choose the type that fits your sales model — we build it to fit.
Physical Products
Selling goods that need to be shipped
- Real-time inventory management
- Automated orders and invoices
- Courier service integrations
- Local and international shipping
- Product variants (color, size, material)
- Order tracking for customers
Digital Products
Courses, e-books, software, photography
- Automatic delivery after payment
- File protection against copying
- Licensing and serial keys
- Membership and subscription models
- Video courses with content protection
- Unlimited sales, zero delivery cost
Services & Bookings
Salon, clinic, restaurant, studio
- Online booking 24/7, no phone needed
- Upfront payment or deposit
- Email and SMS appointment reminders
- Calendar and capacity management
- Online cancellation and rescheduling
- Google Calendar sync
Ready-made Platforms or Custom Solution?
Ready-made platforms have their place. Here's an honest breakdown of the trade-offs — and why most serious businesses choose custom.
Feature
Ready-made Platforms
Recommended M·LAB Custom
Monthly fee
Yes (hosting/subscription)
None
Transaction fee
0–2% per transaction
0%
Plugin dependency
High (third-party add-ons)
None
Site speed
Medium to good
Excellent (<1s)
Design flexibility
Limited
Full
SEO control
Basic
Full
Local payments
Partial / limited
Complete
Scalability
Limited
Unlimited
Code ownership
Partial or none
100% yours
Technical support
Forum / paid
Direct
From idea to a store that sells
Analysis & Planning
Step 01
We talk about your business — what you sell, who your customers are, what your goals are. We define the platform, features, and timeline.
- Discovery call
- Competitor analysis
- Technical specification
Design & UX
Step 02
We create a custom design for your store — no templates. Focus on conversion: clear CTAs, fast checkout, customer trust signals.
- Wireframes
- UI design
- Mobile-first approach
Development & Integrations
Step 03
We build the store with all necessary integrations: payment gateway, email notifications, admin panel, shipping.
- Frontend + Backend
- Payment setup
- Admin panel training
Testing & Launch
Step 04
We test the full checkout flow, payments, email confirmations, mobile view. We launch when everything is perfect.
- QA testing
- Speed optimization
- SSL + security
- Go live
Useful guides
Before you start — read our guides that solve concrete dilemmas.
📖 Guide
Online store in Serbia: from product to first order
Most Serbian agencies offer templates. Here's why a custom e-commerce solution is worth more — and what the site must have for real orders.
Read more →📖 GuideEcommerce Novi Sad for EU export — technical and legal guide
Complete guide for a Novi Sad online store with EU export ambition: multi-currency, NestPay + Stripe, VAT reverse charge, cross-border shipping, ERP integration.
Read more → 🏙️ Local presence
Cities we work in
We work with clients across Serbia and Europe — city landings for local intent.
Online store FAQ
The E-COMMERCE package starts at €2,200 and covers design, product catalog, filter and search, payment and delivery integration. More complex projects (thousands of products, multi-vendor, B2B) are quoted by scope.
NestPay (Halkbank, OTP, Komercijalna), Stripe, PayPal, cash on delivery (COD), bank transfer. All PCI-compliant with secure tokenized transactions.
Yes, SEF (Serbian e-invoicing system) integration is standard for stores invoicing B2B clients in Serbia. VAT is calculated automatically per current rates.
Yes. We support EUR + RSD (with automatic conversion at the daily NBS rate) and up to 3 additional currencies for EU/US/UK markets.
Technically no limit — we've tested stores with 5,000+ products. Practically: if you have more than 1,000 products, we recommend PIM integration (Akeneo, Pimcore) for bulk management.
Yes. Custom admin dashboard with metrics: daily sales, top products, conversion rate, average order value, cart abandonment, traffic sources. Plus integration with Google Analytics 4 and Meta Conversion API.
Standard e-commerce store (100–500 products, payment, delivery) — 4–8 weeks. Complex (multi-vendor, B2B, dropshipping integrations) — 8–16 weeks.