LAB

Ecommerce Website Development — Custom Online Store

A store available to customers 24/7

An online store can accept orders, process payments, and send confirmations at any time of day. We build ecommerce solutions with a clear structure, customer-focused checkout, and technical SEO foundations that help search engines understand your offering. We select every feature around your catalogue, delivery model, and business goals.

from 2200€

What an online store gives you

Tailored store

Design and structure tailored to your brand, catalogue, and sales process.

Payments & delivery

Integrations with supported local and international payment processors and delivery services.

Clear checkout

A purchase flow with only the necessary steps and clearly presented information.

Administration

Manage products, orders, prices, and stock in one place.

SEO foundations

Category structure, technical optimisation, and product data prepared for search engines.

Mobile shopping

A responsive layout and purchase flow adapted to smaller screens.

Which store type do you need?

Every business is different. Choose the type that fits your sales model — we build it to fit.

Physical Products

Selling goods that need to be shipped

  • Real-time inventory management
  • Order processing and invoicing
  • Courier service integrations
  • Local and international shipping
  • Product variants (colour, size, material)
  • Order tracking for customers

Digital Products

Courses, e-books, software, and photography

  • Automatic delivery after payment
  • File access controls
  • Licensing and serial keys
  • Membership and subscription models
  • Video courses with protected content
  • Sales without physical delivery

Services & Bookings

Salon, clinic, restaurant, studio

  • Online booking 24/7, no phone needed
  • Upfront payment or deposit
  • Email and SMS appointment reminders
  • Calendar and capacity management
  • Online cancellation and rescheduling
  • Google Calendar sync

Ready-made platform or tailored solution?

Both approaches can work, depending on your catalogue, integrations, budget, and growth plans. We make the choice based on your actual needs.

Feature
Ready-made Platforms
Tailored approach Tailored Solution
Ongoing cost
Depends on the platform, add-ons, and hosting
Depends on hosting and maintenance
Payment fees
Depend on the payment processor
Depend on the payment processor
Add-on dependency
Often higher
Depends on the chosen architecture
Speed
Depends on the theme and add-ons
Depends on project scope and optimisation
Design
Within the platform’s capabilities
Tailored to the agreed scope
SEO control
Depends on the platform and configuration
Technical control within the architecture
Payments for the Serbian market
Depend on available integrations
Planned around selected integrations
Scaling
Depends on plan and infrastructure
Planned around expected growth
Code ownership
Depends on the platform licence
Defined contractually
Technical support
Platform, community, or partner
Direct support for the agreed scope

From idea to a store that sells

Analysis & Planning

Step 01

We talk about your business — what you sell, who your customers are, what your goals are. We define the platform, features, and timeline.

  • Discovery call
  • Competitor analysis
  • Technical specification

Design & UX

Step 02

We create the store design around the agreed requirements. The focus is on clear calls to action, an understandable checkout, and trust signals.

  • Wireframes
  • UI design
  • Mobile-first approach

Development & Integrations

Step 03

We build the store with the agreed integrations: payments, email notifications, administration, and delivery.

  • Frontend and backend
  • Payment setup
  • Administration training

Testing & Launch

Step 04

We check checkout, payments, email confirmations, and the mobile view. Launch follows once testing and the agreed functionality have been verified.

  • QA testing
  • Speed optimisation
  • SSL and security
  • Go live

Online store FAQ

The E-COMMERCE package starts at €2,200 and covers design, product catalog, filter and search, payment and delivery integration. More complex projects (thousands of products, multi-vendor, B2B) are quoted by scope.

NestPay (Halkbank, OTP, Komercijalna), Stripe, PayPal, cash on delivery (COD), bank transfer. All PCI-compliant with secure tokenized transactions.

Yes, SEF (Serbian e-invoicing system) integration is standard for stores invoicing B2B clients in Serbia. VAT is calculated automatically per current rates.

Yes. We support EUR + RSD (with automatic conversion at the daily NBS rate) and up to 3 additional currencies for EU/US/UK markets.

Technically no limit — we've tested stores with 5,000+ products. Practically: if you have more than 1,000 products, we recommend PIM integration (Akeneo, Pimcore) for bulk management.

Yes. Custom admin dashboard with metrics: daily sales, top products, conversion rate, average order value, cart abandonment, traffic sources. Plus integration with Google Analytics 4 and Meta Conversion API.

Standard e-commerce store (100–500 products, payment, delivery) — 4–8 weeks. Complex (multi-vendor, B2B, dropshipping integrations) — 8–16 weeks.