VELOCITY — Sports Footwear

A sports footwear buyer online usually knows exactly what they want — a specific model, size and maximum price. The problem arises when the site doesn't allow fast filtering or when the chosen model is out of stock. This site solves both problems: a catalog with advanced filters by size, color and price, clearly marked availability and a similar model recommendation system that keeps the buyer in flow when their first choice isn't available. The cart and checkout are reduced to a few steps to lower abandonment rates. The design is fast and modern, tailored to buyers who choose their shoes during a lunch break or on public transport.